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week 2
"Growing Honest Tea" Please respond
to the following:
- Review the following
documents:
·
- Honest Tea’s
business plan for 1999 (PDF).
- A strengths,
weaknesses, opportunities, and threats (SWOT) analysis based on Honest
Teas’ business plan (PDF).
- Suppose Honest Tea has
hired you as a consultant to evaluate the completeness of their strategy
for future growth. Base your evaluation on the provided SWOT analysis.
- Watch the following
videos:
Watch VideoHow
entrepreneurs can change society - the story of Honest Tea: Seth Goldman at
TEDxMidAtlanticDuration: (12:33)YouTube URL:http://www.youtube.com/watch?v=21d7sOyVGKgWatch VideoDr. Woody
Interviews Seth Goldman of HONEST TeaDuration: (6:02)
User: drwoodymedia -Added: 12/9/13YouTube URL:http://www.youtube.com/watch?v=RNERSmkIUHo
User: drwoodymedia -Added: 12/9/13YouTube URL:http://www.youtube.com/watch?v=RNERSmkIUHo
- Evaluate Seth Goldman’s
leadership performance on the concept of the “Triple Bottom Line” using at
least two (2) examples from both resources (at least four [4] total
examples) to support your evaluation.
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