STR 581 Week 6 Capstone
Exam - Latest
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STR 581 Week 6 Capstone Exam - Latest 2015
1. The strategic factor that
involves the beliefs, values, attitudes, opinions, and lifestyles of persons in
the firm’s external environment, as developed from cultural, ecological,
demographic, religious, educational, and ethnic conditioning.
2. This is a historically popular
technique through which managers create a quick overview of a company's
strategic situation—it is based on achieving a sound fit between internal
resources and the external situation.
3. This is designed to check
systematically and continuously whether the premises on which the strategy is
based are still valid
4. What type of strategy consists
of geographical pricing, price discounts and allowances, promotional pricing,
and differentiated pricing?
5. A company that attempts to lead
its industry in price and convenience by pursuing a focus on lean and efficient
operations is pursuing what strategy?
6. One of the ways to change the
course of a brand is to modify the product. Under product modification,
________ adds size, weight, materials, supplements, and accessories that expand
the product’s performance, versatility, safety, or convenience.
7. With ________ as a target market
strategy, the firm concentrates on serving many needs of a particular customer
group.
8. The ability to meet humanity’s
needs without harming future generations is now a top priority in most
corporate agenda
9. Marketers need to identify the
hierarchy of attributes that guide consumer decision making in order to
understand different competitive forces and how these various sets get formed.
This process of identifying the hierarchy is called
10. How do functional tactics compare to business
strategies?
11. A set of ideas on organizational control based on
the belief that the separation of the ownership from management creates the
potential for the wishes of owners to be ignored refers to
12. The marketing manager needs to know the cost of
the research project before approving it. During which stage of the marketing
research process would such a consideration most likely take place?
13. What is the perceived monetary value of the
bundle of economic, functional, and psychological benefits customers expect
from a given market offering because of the product, service, people, and
image?
14. A valuable result of task environment analysis
with respect to geographic, demographic, psychographic and buyer-behavior
factors is called
15. Prestige LLC, a small company that manufactures
specialty cereals and energy bars, wants to launch a "green
marketing" program in response to heightened consumer awareness about
environmental issues. What should the company do to maximize the program's
chances of being successful?
16. Which control should periodically reassess its
approach to the marketplace with a good marketing audit?
17. A company can learn a great deal by analyzing the
degrees of brand loyalty. For example, ________ can show the firm which brands
are most competitive with its own.
18. Company X's principal strength is its inbound and
outbound logistics system; its relative weakness, however, is after-sales
service. Its competitor, Company Y, however is often plagued with lagging
shipments and an inflexible distribution setup. Company Y remains successful
because it maintains a fully staffed service department and, as a result, the
company is known for its dependable service. This type of analysis allows them
to identify ways to build on relative strengths and avoid dependence on
capabilities at which the other firm excels.
19. This is an important structural decision and
resultant separate activities need to be coordinated and integrated back
together as a whole so the business functions effectively.
20. Firms using this generic strategy attempt to
build customer loyalty by stressing a specific product attribute above other
product qualities
21. Under which of the following conditions is the
frequency the most important factor in media selection?
22. A firm must know where to position its product
based on price and
23. New-to-the-world products are ________.
24. Large-scale, future-oriented plans for
interacting with the competitive environment to achieve the company objective
refers to its
25. BMW's "The ultimate driving machine,"
American Express' "Don't leave home without it," New York Times'
"All the news that's fit to print," and AT&T's "Reach out
and touch someone" are all examples of ________.
26. These social responsibilities are those that are
voluntarily assumed by a business or organization. They include public
relations activities, good citizenship, and full corporate social
responsibility.
27. When performing this analysis, it is good for
strategic planners to consider similarities between the benefits the customers
derive from the products and services that other firms offer.
28. Which component of a marketing audit includes
major developments in income, prices, savings, and credit that affect the
company?
29. When diversification involves additions of a
business related to the firm in terms of technology, markets or products, it
involves
30. Leaders galvanize commitment to embrace change
through clarifying strategic intent, building an organization, and
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